WORK EXPERIENCE

2019 – PRESENT | LONDON | co-creator & founder moirae media

  • content creation & social media management agency

    • social media manager

    • creative strategy

    • content creator

    • brand & Product launch

2015 – PRESENT | LONDON | ART DIRECTOR & FASHION STYLIST (FREELANCE)

  • FASHION STYLIST SPECIALISING IN EDITORIAL AND E-COMMERCE LUXURY STYLING WORKING WITH:

    • BAUER MEDIA

    • SELFRIDGES

    • HARVEY NICHOLS

    • JOHN LEWIS

    • THE MESSI COLLECTION

    • NET-A-PORTER

    • fenwick

    • jimmy choo

  • PROVIDING STYLING SERVICES FOR LUXURY AND HIGH STREET CLIENTS

  • DELIVERING ON STYLING BRIEFS FOR E-COMMERCE AND EDITORIAL PROJECTS. 

  • MANAGING ART DIRECTION: SOURCING PHOTOGRAPHERS, MUA'S, MODELS 

 

2013 – PRESENT | SASSY A LA MODE | LONDON & FLORIDA, USA | CO-FOUNDER & EVENT STYLIST 

  • WITH THE LAUNCH OF SASSY A LA MODE IN 2013 WE (MY SISTER & I) SET OUT TO STYLE WEDDINGS AND EVENTS THAT WERE GORGEOUS, FUN, MEMORABLE AND UNIQUE TO THE HOSTS! WE LOVE THE GLITZ AND THE GLAM, BUT WE PRIDE OURSELVES MOST ON CREATING AUTHENTIC WEDDINGS AND PARTIES THAT YOU’LL REMEMBER FOREVER!  FROM A BRIDAL SHOWER FOR 20 TO A WEDDING FOR 500 WE WILL BRING UNIQUE, UNFORGETTABLE STYLE TO YOUR EVENT! OUR MISSION IS TO TRANSFORM SETTINGS INTO INTIMATE SPACES THAT TELL A STORY ABOUT A PERSON OR COUPLE THROUGH COLOR, DESIGN, CRAFT AND DÉCOR. WE’LL WORK WITH YOU TO CREATE AN EVENT THAT IS TRULY YOUR OWN!

  • I STYLE WEDDINGS, CORPORATE AND CHARITY EVENTS SOURCING ALL SUPPLIERS, ALL DECORATION OF THE VENUE FOR CEREMONY & RECEPTION, ON-THE-DAY COORDINATION OF ALL SUPPLIERS CATERERS & MUSICIANS BOTH LONDON & FLORIDA USA

  • ORGANISING AND STYLING EDITORIAL AND CREATIVE SHOOTS FOR BLOG FEATURES, MARKETING AND SITE

 

2013 – 2015 | NET-A-PORTER.COM | WESTFIELD | Ovm/product marketing

  • ENSURE ALL PRODUCTS ARE BEAUTIFULLY AND STRATEGICALLY MERCHANDISED ACROSS THE SITE IN THE WN SECTION, CATEGORY AND DESIGNER LISTING PAGES, AND TREND PAGES TO MAXIMISE SALES AND PROMOTE CROSS SELLING. 

  • CUSTOM BUILD PRODUCT LISTING PAGES TO SUPPORT EDITORIAL AND MARKETING, USING KNOWLEDGE OF STOCK AVAILABILITY TO ENSURE LISTS ARE COMMERCIAL YET MAINTAINING THE FASHION CREDIBILITY OF THE SITE. 

  • MONITOR INCOMING PRODUCT TO ENSURE THE DESIGNER LANDING PAGES ARE MAINTAINED AND UPDATED. 

  • ASSIST IN SELECTING PRODUCTS FOR WEEKLY MARKETING EMAILS USING STRONG COMMERCIAL UNDERSTANDING OF THE PRODUCT AND SEASONAL TRENDS. 

  • REGULAR AUDITING OF AVAILABLE PRODUCT ONLINE TO ENSURE IT IS APPROPRIATELY REPRESENTED WITH THE CUSTOMER JOURNEY IN MIND. 

  • ATTEND BRAND TRAINING/DESIGNER CLINICS, TRADE AND SALES MEETINGS TO KEEP UP TO DATE WITH THE LATEST TRENDS AND DESIGNERS BOUGHT FOR THE SEASON

  • OVERSEE PRODUCT REPRESENTATION, VISIBILITY AND NAVIGATION ON THE WEBSITE

  • COMPILING WEEKLY REPORTING ON MY DEPARTMENT TO MEASURE THE SUCCESS OF VARIOUS MERCHANDISING ACTIVITIES FOR MY AREA OF OWNERSHIP - SHOES

  • ASSIST WITH THE DEVELOPMENT OF UP-SELLING AND CROSS-SELLING SALES TOOLS ACROSS THE WEBSITE

  • IDENTIFY OPPORTUNITIES TO DRIVE SALES FOR MY DEPARTMENT (SHOES) AND IMPLEMENT ACCORDINGLY

 

2009 – 2013 | NET-A-PORTER.COM | WESTFIELD | SENIOR ONLINE STYLIST

  • MY RESPONSIBILITIES INCLUDED; STYLING, INTERPRETING CURRENT TRENDS, AND USING COMMERCIAL AWARENESS PRESENTING TO ONLINE STYLING EDITOR.  MEETING THE TIGHT DEADLINES OF 3 UPLOADS A WEEK

  • WORKING WITH PHOTOGRAPHERS TO DELIVER FASHIONABLE, CREATIVE, TREND DRIVEN, MODEL SHOTS FOR BOTH NET-A-PORTER AND THE OUTNET ENSURING IMAGES ARE TO THE NET-A-PORTER STANDARD. SIGNING OFF ON ALL PRODUCT SHOTS, OUTFIT SHOTS AND VIDEO FOR MY OUTFITS

  • SUPERVISING, DEVELOPING, AND TRAINING NEW TEAM MEMBERS AND SUPERVISING INTERNS ON SET TO MAINTAIN THE HIGHEST LEVEL OF VISUAL PRESENTATION

  • ATTENDING SALES MEETINGS AND CHECKING SELL-THRU REPORTS TO ANALYSE WHICH BRANDS ARE/AREN’T SELLING IN ORDER TO KNOW WHICH BRANDS NEED TO BE PUSHED.

  • RESEARCHING FASHION ICONS, SEASONAL TRENDS AND STYLING INSPIRATION.  

  • ATTEND DESIGNER CLINICS AND WEEKLY UPLOAD MEETING TO SUPPORT MARKETING AND BUYER’S STRATEGY TO MAINTAIN A STRONG AWARENESS OF BRANDS AND TRENDS. WORKING WITH BUYING TEAM, MARKETING AND FASHION EDITORS TO INTERPRET BRAND STYLING AND IMAGE FOR THE NAP CUSTOMER

  • SOURCING AND PURCHASING STUDIO SUPPLIES

  • RESHOOTS COORDINATOR – COORDINATING ALL TEAM RESHOOTS FOR BOTH NET-A-PORTER AND OUTNET. LIAISING WITH OUR SAMPLE TEAM TO REQUEST ALL STOCK FOR RESHOOTS, CREATING WEEKLY SPREADSHEETS TO COMPILE ALL INFORMATION ON INDIVIDUAL STYLIST’S RESHOOTS AND USING THIS INFORMATION TO CREATE MONTHLY CHARTS SHOWING REASONS, INDIVIDUAL AMOUNTS, PERCENTAGES FOR RESHOOTS AND RESHOOT SPEND TO REPORT BACK TO STUDIO PRODUCTION MANGER AND E-COMMERCE MANAGER, AS WELL AS PRODUCING A DAILY EMAIL TO INFORM STYLIST’S OF RESHOOTS IN ADDITION TO MONITORING AND MANAGING THE PROGRESS OF ALL RESHOOTS SO THEY ARE COMPLETED TO DEADLINE.

 

2006-2009 | HARRODS | KNIGHTSBRIDGE | SENIOR VISUAL MERCHANDISER/VISUAL DISPLAY

  • MY RESPONSIBILITIES INCLUDE; FASHION DISPLAY AND MERCHANDISING FOR LADIES LUXURY DESIGNER BRANDS, WAY-IN LADIES WEAR, CHILDREN’S WEAR AND SPORTSWEAR. 

  • PROJECT-MANAGE SETUP FOR INSTALLATION AND WINDOW CHANGEOVERS WORKING WITH INTERNAL AS WELL AS EXTERNAL BRANDS.  

  • TRAINING STAFF.

  • ASSISTING WITH PICKING FASHION FOR STORE WINDOWS

  • LIAISING WITH DEPARTMENT BUYERS, MANAGERS, AND EXTERNAL CONCESSIONS ON VISUAL INSTALLATIONS.

  • STYLING AND WORKING WITH PR AND MARKETING TO ORGANISE FOR STORE ASSOCIATED EVENTS. 

  • WORKING ON THE LAUNCH OF HARRODS E-COMMERCE SITE

  • ORGANISING THE TEAM AND MYSELF FOR DISPLAY PROJECTS AND INSTALLATIONS.  

  • ORDERING AND IMPLEMENTING OF DEPARTMENTAL MARKETING AND SIGNAGE.

  • ORGANISING SALE PREP AND SETUP.  

 

2005-2006 | GAP | HIGH ST. KENSINGTON | DISTRICT VISUAL STYLIST | WEST LONDON

  • I WORKED ACROSS 6 BRANCHES TRAINING AND ASSISTING IN-STORE STYLISTS WITH PLANNING, ORGANISING AND IMPLEMENTING IN-STORE AND WINDOW DISPLAYS.

  • MANNEQUIN STYLING, DRESSING AND PRODUCT PRESENTATION.  IN-STORE VISUAL MERCHANDISING FOR WOMENSWEAR MENSWEAR, CHILDREN’S AND BABY WEAR AS WELL AS IMPLEMENTING AND MAINTAINING SHOP FLOOR MERCHANDISING GUIDELINES AND STANDARDS.

  • IMPLEMENT ALL IN-STORE MARKETING.

  • STYLING FOR THE VISUAL PRESENTATION BOOK DISTRIBUTED TO GAP EUROPE.

 

EDUCATION

2014    

ABSOLUTE PERFECTION WEDDING CONSULTANCY – ADVANCED CERTIFICATION IN WEDDING PLANNING, DESIGN & MANAGEMENT

2002 – 2003    

CROYDON COLLEGE OF HIGHER EDUCATION - BA HONS DEGREE FASHION WITH BUSINESS – GRADUATE

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