AISHA NGABILE

STARTING OFF CREATING PAPER HATS FOR MY MOTHER’S CO-WORKERS OR WEDDING DRESSES FROM PILLOW CASES, FOR MY YOUNGER SISTER, I KNEW FROM A YOUNG AGE THAT I WANTED TO BE INVOLVED IN THE FASHION INDUSTRY. I GRADUATED WITH A BA HONORS DEGREE IN FASHION WITH BUSINESS THEN MOVED INTO THE FIELD OF STYLING AND VISUAL MERCHANDISING, WORKING FOR A NUMBER OF TOP END FASHION AND LUXURY BRANDS AS WELL AS FREELANCE STYLING WORK FOR FASHION AND BEAUTY PUBLICATIONS. PREVIOUSLY I HAVE WORKED WITH TOP BRITISH BRANDS SUCH AS TOPSHOP, HOUSE OF FRASER AND HARRODS WORKING WITHIN THEIR STORE IMAGE DEPARTMENT TO, CREATE EVENT SETUPS, STYLE FASHIONS AND CREATE DISPLAYS ACROSS THEIR MEN’S, WOMEN’S WEAR LUXURY DESIGNER BRANDS, CHILDREN’S DESIGNER WEAR AND SPORTS BRANDS, AS WELL AS THEIR FAMOUS STORE WINDOWS.  WHILE WORKING WITH HARRODS I WAS ALSO A PART OF THE STYLING TEAM THAT WORKED TO ESTABLISH THEIR E-COMMERCE WEBSITE, STYLING ALL ONLINE FASHION.  THIS LED TO A MOVE TO NET-A-PORTER.COM WORKING WITH THE FASHION EDITORS, WITH AN ARRAY OF WOMEN’S WEAR LUXURY DESIGNER BRANDS, TO CREATE BEAUTIFULLY STYLED AND COMMERCIALLY AWARE OUTFITS FOR THE WEBSITE.  I HAVE ALSO WORKED WITH NET-A-PORTER’S PRODUCT MARKETING TEAM TO ENSURE ALL PAGES ACROSS THE NET-A-PORTER SITE ARE BEAUTIFULLY AND STRATEGICALLY MERCHANDISED TO SUPPORT THE BUY AND WIDER BUSINESS GOALS.

IN RECENT YEARS MY FASHION WORK HAS BRANCHED INTO WEDDING AND EVENT STYLING.  RESULTING IN THE STARTUP OF MY OWN BUSINESS, SASSY A LA MODE, WITH MY PARTNER, AKILI PHILLIPS. WE OFFER A NEW APPROACH TO EVENT PLANNING CREATING BESPOKE EVENTS IN LONDON (UK), CENTRAL FLORIDA (USA) AND BEYOND. AS I CONTINUE TO GROW MY CAREER I WILL BE TAKING ON MORE FREELANCE STYLING PROJECTS FOCUSING MORE ON EDITORIAL FASHION SPREADS, AS WELL AS COLLABORATIVE OPPORTUNITIES TO CREATE A CAPSULE WOMEN’S WEAR COLLECTION.